New Product Development (NPD) is a exploring field, leading to oceans of knowledge in various fields of working environment. NPD includes various Catalogs like Idea Generation, Idea Screening, Concept Development & Testing, Business Analysis, Prototype & Market Analysis, Technological Implementation & Commercialization. Before going in depth with NPD and its catalogs, we need to understand a basis concept called PLC (Product Life Cycle), PLC is the same as its called Product’s life expectancy....